All the factors you need to consider before approaching investors for financing.

Getting funded is a multi-dimensional process

You’ve done the research, you’ve tested your assumptions, maybe you have a working prototype, or a promising off-take agreement; you are convinced that your project will be successful, if only you can raise the cash required to get the ball rolling.

Sounds familiar? Read on..

  • What are your requirements for your project to get funded?
  • Where do you start?
  • What is the best funding structure for your project? Why?
  • What do investors want to see, to be able to make an investment decision?
  • How should you structure your pitch deck?
  • Where is the best place to find the right investors?

These (and many other questions), are what project owners like you normally struggle with when they do not understand the project funding requirements for their situation.

If you’ve been struggling with these same questions, you are in the right place. We are going to show you exactly how you need to prepare yourself for the type of investor you want.

Project funding requirements

If you want your project to get funded, you need to ensure that you have clarity about all of these aspects of your project.

What is your mission? Why are you doing this? How will society benefit? How will a potential investor benefit?

Be crystal clear about your intent. It will go a long way with getting you in front of investors.

Is there a real need for the project?

Why are current solutions inadequate?

What are people struggling with?

Are your assumptions about market size accurate? How do you know? What if you’re wrong? How can you test your assumptions?

Are you showing high-road and low-road scenarios?

Can your target market afford your service or product?

Why would they choose it over what is currently available?

How are you going to make it irresistible?

Who are you up against? What makes you think you can compete?

What unexpected things can they do that will mess with your plans?

How will you respond?

Why should anyone care about what you are bringing to the market?

What has changed in the marketplace that makes your offer compelling at this point in time?

What does the future look like for your project?

What do you still want to do? When do you want to do it?

What value will it add for an investor?

Is your business model clear? Is your cost base well defined?

Are your assumptions solid?

What about logistics, partners, supply chain issues?

Do your financials tie up with the real world situation of your project?

Are you able to defend every assumption in the model, and does everything flow together?

If all goes according to plan, where will this project be in 5 years? What else can you add later that will exponentially increase the value?

Who are the people and companies you need to help you make the project happen?

Do you trust them? Do you have solid agreements in place?

Is there a weak link somewhere that you need to replace?

Do you have all the paperwork in place to kick off?

Do you have the necessary permissions to carry out the work?

How are you going to ensure compliance once the project is under way?

Have you added the cost of this compliance to the business case?

What will you do if there are cost overruns? What about quality issues or time delays?

Is the country/locations stable? What about the market you are targeting?

What possible unexpected events could derail your project? How will you prepare for these?



If you are not familiar with the process of raising capital, getting funded can be a long and painful process. Cut through the complexity and save yourself a lot of time and effort by using our services to get your project funding ready.

We can do all the heavy lifting for you and then introduce you to potential investors.

Use our expertise to achieve the following:

  • Develop a value proposition and narrative that aligns with your personal and business objectives
  • Build a financial model that resonates with the type of investor you are looking for 
  • Get introduced to potential investors 

Having said this, our services are not for everyone. We only work with projects that we believe have a real chance of getting funded.

Someone’s desire to get funded is not the same thing as having a viable project.

In order to understand if there is potential for collaboration, we have a pre-qualification process, which starts with the form below.

When you click the button below, you will be asked a number of questions related to your project. Upon submission of the form, we will revert to you within 48 hours to advise whether we believe that we could be of service in helping you to get funding ready.